Privacy Policy

This is a web site of Perception Kayaks, owned and operated by Confluence Outdoor. 

Our postal address:
Perception Kayaks
575 Mauldin Road, Suite 200 
Greenville, SC 29607 

We can be reached via e-mail at csweb@kayaker.com or you can reach us by telephone at (800) 59 KAYAK.

• For each visitor to our website, our web server automatically recognizes only the consumer's domain name, but not the email address (where possible). 
• We collect the email addresses of those who sign up for branded emails, those communicate with us via email, and those who register their kayak online. 
• The information we collect is used to improve the content of our website, and to contact consumers for marketing purposes.
• If you do not want to receive email from us in the future, you can either opt-out of the branded email program via the opt-out link found on any of the emails you have received, or let us know by sending us email at the above address. 
• With respect to cookies: we use 3rd party vendor remarketing tracking cookies, including Google Adwords and AdRoll tracking cookies. This means we will continue to show ads to you across the internet. As always we respect your privacy and are not collecting any identifiable information through the use of Google’s, AdRoll’s or any other 3rd party remarketing system. For Google specifically, You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin. For AdRoll specifically, you can opt out of receiving targeted ads served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads they serve or by clicking here. Please note that, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again. Further, if you use multiple browsers or devices you will need to execute this opt out on each browser or device. If you opt-out AdRoll may collect some data about your online activity for operational purposes (such as fraud prevention), but it won't be used by them for the purpose of targeting ads to you. For more information on AdRoll’s policies and practices, click here.
• If you supply us with your postal address online you will only receive the information for which you provided us your address. 
• If you supply us with your telephone numbers online you will only receive the information for which you provided us your telephone number. 
• With respect to Ad Servers: We use remarketing services to advertise on third party websites, including Google AdWords and AdRoll, to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site. This could be in the form of an advertisement on the Google search results page, or a site in the AdRoll or Google Display Network. Third-party vendors, including Google and AdRoll, use cookies to serve ads based on someone’s past visits to the Perception website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. For Google specifically, You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin. For AdRoll specifically, you can opt out of receiving targeted ads served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads they serve or by clicking here. Please note that, if you delete your cookies or upgrade your browser after having opted out, you will need to opt out again. Further, if you use multiple browsers or devices you will need to execute this opt out on each browser or device. If you opt-out AdRoll may collect some data about your online activity for operational purposes (such as fraud prevention), but it won't be used by them for the purpose of targeting ads to you. For more information on AdRoll’s policies and practices, click here.
• From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our website to notify you of these changes and provide you with the ability to opt-out of these new uses. If you are concerned about how your information is used, you should check back at our website periodically. 
• Customers may prevent their information from being used for purposes other than those for which it was originally collected by emailing us at the above address. 
• Upon request we provide site visitors with access to all information [including proprietary information] that we maintain about them. 
• Consumers can access this information by email us at the above address. 
• With respect to security: We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site. 

If you feel that this site is not following its stated information policy, you may contact us at the above addresses or phone number, The DMA's Committee on Ethical Business Practices at mgoldberger@the-dma.org.